Do I need to already have an email platform?
No. If you're already on Klaviyo, Mailchimp, Shopify Email or similar, we'll work inside your account. If not, we'll recommend the right platform for your size and budget and set it up as part of onboarding.
What's the difference between lifecycle and promotional emails?
Lifecycle emails are automated and triggered by what a customer does — signing up, buying, going quiet. Promotional emails are the campaigns you send to your list, like a new range or a sale. The best programs use both: automation does the steady work, campaigns create spikes.
How much of my time will this take?
About an hour a month. A short planning call, then quick approvals before anything goes out. We handle the strategy, copy, design, build, testing and reporting.
What do I need to provide for the free audit?
Just a customer and order export from your store or POS (Shopify, Square, WooCommerce and most others can do this in a few clicks). We use it to calculate your repeat rate, time between orders and average order value, and send back a one-page report within a week. It is free and there is no obligation to sign up.
How does the free first month work?
It is a welcome offer for all new clients. Choose any plan on the standard 3-month minimum and month one is free: you only pay for months two and three. It means you see the work, and the first results, before you spend anything.
Is there a lock-in contract?
Every plan has a 3-month minimum — that is how long it takes for journeys to build up meaningful results. After that it is month-to-month, and you can change plans or cancel with 30 days notice.
Will you send discounts to drive sales?
Only when it makes sense. Discounts train customers to wait for the next one, so we lean on timing, relevance, bundles and thresholds first — protecting your margin while growing order value.
Who owns the data and the emails?
You do. Everything lives in your own platform account, and all templates, journeys and content stay with you if we ever stop working together.