Next Level CRM Email & lifecycle marketing
New clients: free audit + first month free

Turn one-time buyers into regulars.

You already have a customer list. We turn it into a steady stream of repeat orders — planning, writing, building and sending the emails your small business never has time for.

Get a free email audit See monthly plans
  • No lock-in after 3 months
  • Works with your existing platform
  • Melbourne-based

You know email works. You just don't have the hours.

Your best growth is already sitting in your database: people who bought once and would happily buy again — if someone reminded them at the right moment.

But between running the shop, the stock and the staff, the newsletter slips to "next week". We take the whole thing off your plate and run it like a proper CRM program, not a once-a-month blast.

What we do

Two kinds of email. One goal: customers who come back.

Lifecycle comms

Automated emails that fire on what each customer actually does — set up once, earning every day.

  • Welcome series that gets the first order
  • Post-purchase journeys that win the second
  • Abandoned cart and browse reminders
  • Replenishment and "time to reorder" nudges
  • Win-back for lapsing customers
  • Birthday, anniversary and VIP moments

Promotional campaigns

Planned, written, designed and sent — campaigns built around your calendar and your margins.

  • Monthly campaign calendar, planned with you
  • New arrivals, launches and restocks
  • Seasonal peaks: EOFY, Black Friday, Christmas
  • Bundles and thresholds that lift basket size
  • Subject line and offer A/B testing
  • Copy, design and build in your brand voice

Segmentation & insight

The right message to the right customer, and a clear read on what's working.

  • Database health check and clean-up
  • Segments by recency, frequency and spend
  • New vs. repeat vs. VIP vs. lapsing customers
  • Plain-English monthly performance report
  • Recommendations for next month
  • Sign-up form and list growth advice
The numbers we work on

Not opens and clicks. Revenue from the customers you already have.

01

Repeat purchase rate

More first-time buyers coming back for a second order — the hardest and most valuable step.

02

Purchase frequency

Shorter gaps between orders, through well-timed reminders, replenishment and win-back.

03

Average transaction value

Bigger baskets with smart cross-sell, bundles and free-shipping thresholds — not just discounts.

How it works

Up and running in 30 days. Your involvement: about an hour a month.

  1. Step 1 · Week 1

    Free audit

    Send us a customer and order export. You get a one-page report on your repeat purchase rate, time between orders and average order value, plus three quick wins — whether you sign up or not.

  2. Step 2 · Weeks 2–4

    Set-up

    We clean your data, build your segments and templates, and switch on your first automated journeys.

  3. Step 3 · Every month

    Plan & send

    We agree the month's campaigns with you. Then we write, design, test and send. You approve with one click.

  4. Step 4 · Every month

    Report & refine

    A plain-English report on repeat rate, frequency and order value — and what we'll change next.

Simple monthly plans

One flat monthly fee. No hourly billing, no surprises.

Every plan includes strategy, copywriting, design, build, testing and reporting. Prices in AUD, excluding GST. Platform fees (e.g. Klaviyo, Mailchimp) are paid directly by you.

New client offer

Your first month is free.

Working with us for the first time? Start any plan on the standard 3-month minimum and pay nothing for month one. See the results before you spend a cent.

Claim your free month

Starter

Get the essentials running and stay in front of your customers.

$790/ month
Start with Starter
  • 2 promotional campaigns a month
  • Welcome series (3 emails), built and live
  • Branded email template
  • Basic segments: new vs. repeat customers
  • Monthly email performance report
  • Email support, 2 business-day reply

Best for lists up to 5,000 contacts

Most popular

Growth

A full repeat-purchase program: always-on journeys plus weekly campaigns.

$1,690/ month
Choose Growth
  • Everything in Starter, plus:
  • 4 promotional campaigns a month
  • Post-purchase, abandoned cart and win-back journeys
  • Segments by recency, frequency and spend
  • A/B testing on every campaign
  • Reporting on repeat rate, frequency and order value
  • Monthly 45-minute strategy call

Best for lists up to 25,000 contacts

Premium

Your outsourced CRM team — full lifecycle, loyalty and SMS.

$3,200/ month
Talk about Premium
  • Everything in Growth, plus:
  • Up to 8 campaigns a month, email and SMS
  • Replenishment, birthday and VIP / loyalty journeys
  • Personalised product recommendations
  • Quarterly CRM roadmap and offer strategy
  • Fortnightly calls and a live results dashboard
  • Priority support, same business-day reply

Best for lists up to 100,000 contacts

All plans: 3-month minimum, then month-to-month. One-off set-up included. New clients pay for months 2 and 3 only. Bigger list or something custom? Let's talk.

About Next Level CRM

Enterprise CRM know-how, sized for small business.

Next Level CRM is a Melbourne-based CRM and lifecycle marketing service, founded by a specialist who has spent years helping large retail, loyalty and consumer brands across Australia and APAC get more from their customer data — building journeys, segments and campaigns that bring customers back.

Small businesses deserve the same playbook, without needing an in-house team to run it. That's what Next Level CRM offers: the strategy of a big-brand CRM program, delivered hands-on, at a flat monthly price.

Works with the tools you already use

  • Klaviyo
  • Mailchimp
  • Shopify Email
  • HubSpot
  • Omnisend
  • ActiveCampaign

Not on a platform yet? We'll recommend one that fits your size and budget, and set it up for you.

Questions

Do I need to already have an email platform?

No. If you're already on Klaviyo, Mailchimp, Shopify Email or similar, we'll work inside your account. If not, we'll recommend the right platform for your size and budget and set it up as part of onboarding.

What's the difference between lifecycle and promotional emails?

Lifecycle emails are automated and triggered by what a customer does — signing up, buying, going quiet. Promotional emails are the campaigns you send to your list, like a new range or a sale. The best programs use both: automation does the steady work, campaigns create spikes.

How much of my time will this take?

About an hour a month. A short planning call, then quick approvals before anything goes out. We handle the strategy, copy, design, build, testing and reporting.

What do I need to provide for the free audit?

Just a customer and order export from your store or POS (Shopify, Square, WooCommerce and most others can do this in a few clicks). We use it to calculate your repeat rate, time between orders and average order value, and send back a one-page report within a week. It is free and there is no obligation to sign up.

How does the free first month work?

It is a welcome offer for all new clients. Choose any plan on the standard 3-month minimum and month one is free: you only pay for months two and three. It means you see the work, and the first results, before you spend anything.

Is there a lock-in contract?

Every plan has a 3-month minimum — that is how long it takes for journeys to build up meaningful results. After that it is month-to-month, and you can change plans or cancel with 30 days notice.

Will you send discounts to drive sales?

Only when it makes sense. Discounts train customers to wait for the next one, so we lean on timing, relevance, bundles and thresholds first — protecting your margin while growing order value.

Who owns the data and the emails?

You do. Everything lives in your own platform account, and all templates, journeys and content stay with you if we ever stop working together.

Free email audit

Find out what your customer list could be earning.

Tell us a little about your business. We'll come back within one business day and ask for a simple customer and order export. Within a week you'll get a one-page report — free, no obligation — showing:

  • How many of your customers come back for a second order
  • How long they typically wait between orders
  • Your average order value, and where it could grow
  • Three things you can fix this month, with or without us

Like what you see? New clients get their first month free.

Prefer email? hello@nextlevelcrm.com.au